Do not bid too high for Celebrity. Most of the teams usually bid way too high. Some teams will get a ton of celebrities at wasteful prices as you can see in the screen below.
We should consider with Advertising budget to decide PR budget, which is between $3,000 and $6,000. May be increasing 1.000 every year, when we have higher Net Profit.
In the real business life, we can guess the worth the price of a celebrity, they can sign several contracts a year, for different products, not only shoes. So, from 1.000 to 10.000 for year from 11 to 20 is good and reasonable.
We can see that advertisng budget from 30.000 t0 50.000, so we can spend 10.000 to 20.000 for PR.
Also, we need to check the effect or effectiveness of PR when increasing the number in Sales Forecast. It is not as strong as Advertising Spending.
When we increase Advertising to 200% of Industry Average, Sales will increase strongly but when we increase PR points in Sales Forecasst, it is not increased as much. Therefore, we spend more on Advertising. This is also true in business life.